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Last Loaded on Web: Monday, December 01, 2008
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Last Loaded on Web: Monday, December 01, 2008
| Database Description |
| Subject Coverage |
| Dialog File Data |
| Contact |
| Terms and Conditions |
Gale Group Marketing & Advertising Reference Service® is a multi-industry advertising and marketing database with abstracts and full-text records on a wide variety of consumer products and services. Gale Group Marketing & Advertising Reference Service is widely used by consumer products and services companies to locate market size and market share information, monitor new product or service introductions, evaluate markets for existing products or services, and research the marketing and advertising strategies of competitors. Advertising agencies and public relations firms use Marketing & Advertising Reference Service to research and develop new client proposals; monitor ad campaigns, budgets, and target markets; locate information on products and services; and gain competitive intelligence on other agencies and public relations firms by tracking agency changes, new accounts, launch dates, contracts and appointments
| Dates Covered: | 1984 to the present |
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| File Size: | 1,579,343 records as of July 2008 |
| Update Frequency: | Daily |
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Gale Group MARS is produced by Gale, a part of Cengage Learning. Questions concerning Electronic Search Assistance should be directed to: Electronic Search Assistance 27500 Drake Road Farmington Hills, MI 48331-3535
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Questions regarding Technical Support should be directed to: Technical Support 27500 Drake Road Farmington Hills, MI 48331-3535
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For Dialog's Redistribution and Archive Policy, enter HELP ERA online. The following terms and conditions also apply.
These Databases (the "Databases") are copyrighted by Gale, a part of Cengage Learning. The Gale Databases are provided "as is" without warranty of any kind. Neither Gale, a part of Cengage Learning, nor any of its data suppliers make any warranty whatsoever as to the accuracy or completeness of any of the Databases or the results to be obtained from using the information contained therein and neither Gale, a part of Cengage Learning, nor any of its data suppliers shall be responsible for any claims attributable to errors, omissions or other inaccuracies in the information contained in any Databases. The entire risk as to the results and performance of any Gale Database is assumed by the user of that Database. Further, neither Gale, a part of Cengage Learning, nor any of its data suppliers make any representations or warranties either express or implied, with respect to any of the Databases, including, but not limited to, the quality, performance, merchantability or fitness for a particular purpose of any Gale Database or any information contained therein. In no event shall Gale, a part of Cengage Learning, or any of its data suppliers be liable for direct, indirect, special, incidental or consequential damages arising out of the use of or inability to use any Gale Database or for any loss or damage of any nature caused to any person as a result of the use of the Database. Material contained in any Database may not be sold. Material contained in any Database may not be made available in any manner whatsoever to a third party or duplicated, redistributed or archived except solely for the customer's own internal use and according only to (1) the Terms & Conditions in Dialog's Standard Service Agreement and (2) the terms and conditions contained below.
A user may not:
- redistribute, copy or electronically store (archive) all or a majority of records from a single issue of a publication retrieved from the Databases.
- electronically store (archive) in machine-readable form for more than twelve (12) months records or data retrieved from the Databases under the DIALOG archival feature.
- delete or remove from a record or data the copyright credits or the name of the Database from which such record or data was retrieved.
- republish, distribute or make available in any manner whatsoever to third parties who are not part of the user's organization records or data retrieved from the Databases.
- use any records or data to create a derivative work except for a compilation of electronically stored data for internal use only.
- electronically store in machine-readable form for longer than fifteen (15) days records or data retrieved for internal redistribution under the DIALOG redistribution feature (non-archival storage use).
- redistribute, copy or electronically store (REDIST, COPIES or ARCHIVE commands) more than 500 copies of a record without permission from Dialog's and Gale.
Notwithstanding the above restrictions, a bona fide information broker may make and provide one copy of search results obtained from the Databases to a single customer outside that information broker's organization provided that such information broker notifies such single customer that the information is copyrighted material which can be used for internal purposes only and cannot be copied, sold or republished.
IF THERE IS A CONFLICT BETWEEN THESE TERMS AND CONDITIONS AND Dialog's CUSTOMER SUBSCRIPTION AGREEMENT, INCLUDING ANY ADDITIONAL TERMS ON REDISTRIBUTION AND ARCHIVE USES, THE ABOVE TERMS AND CONDITIONS SHALL GOVERN. ANY OTHER USE OF THE DATABASES WITHOUT EXPRESS WRITTEN PERMISSION IS STRICTLY PROHIBITED.
