Contents

Database Description

Advertiser & Agency Red Books^TM: Advertisers, produced by National Register Publishing, a division of Reed Elsevier Inc., contains business profiles and corporate linkage for over 29,000 top U.S. and international companies - both public and private - that annually spend more than $200,000 U.S. to advertise their products and services, as well as name and titles for 117,000 industry professionals.

Records include company name and address, business description, SIC codes, product types, trade names, sales figures, and phone and fax numbers. Additional details include: types of advertising media used, advertising agencies employed by the company, approximate dollars spent in each type of advertising medium, a breakdown of the products handled by each agency employed by the company, and e-mail addresses for key personnel.

Information is obtained from questionnaires completed by the companies, supplemented by company press releases and telephone research conducted by National Register Publishing.

Subject Coverage

Advertiser & Agency Red Books: Advertisers, is the online equivalent of the esteemed National Register Publishing publications Standard Directory of Advertisers and Standard Directory of International Advertisers.

In-depth company profiles on individual advertising agencies can be found in the companion file Advertiser & Agency Red Books: Agencies (File 178).

Dialog File Data

Contact

Advertiser & Agency Red Books.

Terms and Conditions

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Copyright Reed Reference Publishing, a division of Reed Elsevier Inc. 1997. All rights reserved. Limited reproduction of output is permitted for distribution within the user's internal operation, contingent upon payment of multiplier fee. Licensor makes no representations or warranties, express or implied, including warranties of merchantability or fitness for a particular purpose. REED REFERENCE PUBLISHING SHALL HAVE NO LIABILITY FOR LOST PROFITS OR CONSEQUENTIAL DAMAGES RELATED TO THE USE OF (DATABASE) WHETHER SUCH DAMAGES ARE FORESEEABLE OR WHETHER SUCH DAMAGES ARE DEEMED TO RESULT FROM THE FAILURE OR INADEQUACY OF ANY EXCLUSION OR OTHER REMEDY. This database has been supplied under license by Reed Reference Publishing, a division of Reed Elsevier Inc. ("RRP"), and copyright and other proprietary rights are owned by, or licensed exclusively through, RRP. Trademarks are used by RRP under license from Reed Elsevier Properties Inc. or Reed Publishing (Nederland) BV. The Subscriber or subscriber to this database ("Subscriber") acknowledges that the database is the product of RRP's extensive gathering and coordination of information, selection therefrom of information considered by RRP to be relevant and useful, and original arrangement of selected information. Duplication, copying, storing, or down-loading in print or electronic format is not permitted without prior written authorization from RRP, except for reproduction of the results of discrete searches of the database which amount to only limited quantities of reasonable portions for use by the Subscriber and for use within the Subscriber's organization upon payment of a multiplier fee through the ERA Service for Dialog or through payment of a transactional fee to the Copyright Clearance Center. The permission hereby granted for limited copying is conditioned on including on all copies the attribution of RRP as the source of information, and a suitable notice of copyright. Under no circumstances may copies, in any media, be made for resale or redistribution. Subscriber acknowledges that the rate of user fees paid for access to the database, and the limitations of liability set out below, are based in part on the expectation that the Subscriber will bear the risk of any loss which might be incurred due to the use or reliance by the Subscriber or Subscriber's customers on information contained in the database.