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Last Loaded on Web: Monday, April 01, 2013
Gale Group Marketing & Advertising Reference Service® is a multi-industry advertising and marketing database with abstracts and full-text records on a wide variety of consumer products and services. Gale Group Marketing & Advertising Reference Service is widely used by consumer products and services companies to locate market size and market share information, monitor new product or service introductions, evaluate markets for existing products or services, and research the marketing and advertising strategies of competitors. Advertising agencies and public relations firms use Marketing & Advertising Reference Service to research and develop new client proposals; monitor ad campaigns, budgets, and target markets; locate information on products and services; and gain competitive intelligence on other agencies and public relations firms by tracking agency changes, new accounts, launch dates, contracts and appointments
USE FILE 570for information on the marketing, advertising, and public relations aspects for a variety of consumer goods and services. USE AD=to focus in on specific advertising concepts. EXPAND AD= for a complete list of advertising concepts. USE /FULLTEXTto retrieve articles for which the complete text is present online. |
| Dates Covered: | 1984 to the present |
|---|---|
| File Size: | 1,614,370 records as of July 2009 |
| Update Frequency: | Daily |
Advertising Concept Codes Used in Gale Group Marketing & Advertising Reference Service (File 570), can be viewed at: http://support.dialog.com/searchaids/dialog/galecodes/gale_concept_codes.shtml
Event and product codes for use with Gale Group Databases can be viewed at: http://support.dialog.com/searchaids/dialog/galecodes/
| ACRONYM | CATEGORY NAME |
|---|---|
| ADVERTBU | Advertising and Media Industry News |
| BRANDNMS | Brand Names |
| COMMON | Other Common Law Sources |
| MANUFBUS | Manufacturing Industry News |
| MKTRES | Market Research Information |
| MULTIIND | General Industry Information |
| NEWSDAIL | News, Current - Daily Updates |
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Gale Group MARS is produced by Gale, a part of Cengage Learning. Questions concerning Electronic Search Assistance should be directed to: Electronic Search Assistance 27500 Drake Road Farmington Hills, MI 48331-3535
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Questions regarding Technical Support should be directed to: Technical Support 27500 Drake Road Farmington Hills, MI 48331-3535
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| DIALOG(R)File 570:Gale Group MARS | |
| (c)1999. The Gale Group. All rts. reserv. | |
| AA= | 00008705 Supplier Number: 55455292 (THIS IS THE FULLTEXT) |
| /TI | Thinking outside the shell.(Taylor Egg Products Inc.) |
| JN= | Food Engineering, v71, n1, p18(1) |
| PD=,PY= | Jan, 1999 |
| SN= | ISSN: 1522-2292 |
| LA=,RT= | Language: English Record Type: Fulltext |
| DT= | Document Type: Magazine/Journal; Trade |
| Word Count: 435 | |
| TEXT: | |
| /LP,/TX | Processing product in a competitive industry can be very challenging and |
| the liquid egg industry is no exception. "To survive in this business, you | |
| need to keep your unit cost low," said Bill Taylor, president of Taylor Egg | |
| Products Inc. "The cost of liquid egg per pound to the end user is cheaper | |
| today than 20 years ago." | |
| Taylor Egg Products Inc., Dover, NH, produces liquid and frozen egg | |
| products for sale to the pasta industry, commercial bakeries and | |
| institutional use. To ensure it can keep costs down, Taylor stays on top of | |
| the latest technology, including pumps, valves and fittings. | |
| PUMP IT UP | |
| /TX | The shrinking number of processing facilities in the egg industry |
| means that staying current in technology is of utmost importance. | |
| Implementing G&H (Alfa Laval Flow Inc.) equipment into the company's | |
| production process has decreased both utility costs per product unit and | |
| labor costs to process a product unit - while maintaining finished product | |
| quality. | |
| Taylor Egg starts with whole shell eggs placed in a breaking machine. | |
| From there, a GHH centrifugal pump transports liquid whole eggs into a | |
| product silo. Another GHH pump moves the eggs to an Alfa Laval | |
| three-section plate heat exchanger for pasteurization. | |
| A GHPD positive displacement pump is the timing pump for this process | |
| and another GHH centrifugal pump provides the pressure and flow | |
| requirements for a variety of filling applications. | |
| REDUCED MAINTENANCE COSTS | |
| Old technology had Taylor's operators taking pumps apart daily for | |
| cleaning. This forced the operators to do a daily breakdown of numerous | |
| processes, according to Taylor. There was a lot of time and effort required | |
| to insure proper cleaning of all components. | |
| "You can not help but upset the seals when you're constantly changing | |
| them all the time," Taylor said. "And, manual cleaning meant as many as 40 | |
| hours per year per pump." | |
| With G&H pumps, Taylor now has CIP (clean in place) capability, so | |
| instead of taking the pump apart every day, workers can simply run cleaning | |
| solution through the pump. This results in a clean pump in less time, and | |
| no guesswork as to whether it was done properly. Presently, more than 80 | |
| percent of Taylor Egg's process pump applications are serviced by G&H | |
| pumps. | |
| "We have increased our production due to CIP capability as well as | |
| their ability to move more product," noted Taylor. "A combination of labor | |
| savings and performance capability easily justified our G&H investment. We | |
| more than pay for the pumps by just reducing manual cleaning time." | |
| Alfa Laval Flow Inc., 8201 104th St., Pleasant Prairie, WI 53158. | |
| Tel.: (800) 558-4060; Fax: (414) 947-4728. | |
| THIS IS THE FULL TEXT: COPYRIGHT 1999 Chilton Company | |
| COPYRIGHT 1999 Gale Group | |
| PUBLISHER NAME: Cahners Publishing Company | |
| /CO,CO= | COMPANY NAMES: *Taylor Egg Products Inc.; Alfa Laval Flow |
| EC=,/EN,EN=,/DE | EVENT NAMES: *330 (Product information); 430 (Capital expenditures) |
| GC=,/GN,GN= | GEOGRAPHIC NAMES: *1USA (United States) |
| PC=,/PN,PN= | PRODUCT NAMES: *2017200 (Processed Eggs); 3551300 (Industrial Food |
| Products Eqp) | |
| IC=,/IN,IN= | INDUSTRY NAMES: BUSN (Any type of business); FOOD (Food, Beverages and |
| Nutrition) | |
| NC=,/DE | NAICS CODES: 311615 (Poultry Processing); 333294 (Food Product Machinery |
| Manufacturing) | |
| SF= | SPECIAL FEATURES: COMPANY |
| AC=,AD= | ADVERTISING CODES: 55 Company Planning/Goals |
| SEARCH SUFFIX |
DISPLAY CODE |
FIELD NAME |
INDEXING |
SELECT EXAMPLES |
|---|---|---|---|---|
| None | None | All Basic Index Fields | Word | S EGG(W)INDUSTRY |
| /AB | AB | Abstract | Word | S EGG(W)PRODUCT?/AB |
| /AG | AG | Advertising Agency Name1,7 | Word | S DDB(W)NEEDHAM/AG |
| /CO | CO | Company Name1 | Word | S TAYLOR(W)EGG(W)PRODUCTS/CO |
| /DE | DE | Descriptor2 | Word | S POULTRY(W)PROCESSING/DE |
| /EN | EN | Event Name1 | Word | S PRODUCT(W)INFORMATION/EN |
| /GN | GN | Geographic Name1 | Word | S UNITED(W)STATES/GN |
| /IN | IN | Industry Name1 | Word | S FOOD/IN |
| /LP | LP | Lead Paragraph | Word | S UNIT(W)COST/LP |
| /NM | NM | Spokesperson Name1 | Word | S MICHAEL(1N)JORDAN/NM |
| /PN | PN | Product Name1 | Word | S PROCESSED(W)EGGS/PN |
| /SA | SA | Advertising Slogan3,9 | Word | S PEPSI(W)NOW/SA |
| /TI | TI | Title | Word | S OUTSIDE(1W)SHELL/TI |
| /TN | TN | Trade Name1 | Word | S FRITOS/TN |
| /TX | TX | Text | Word | S CENTRIFUGAL(W)PUMP/TX |
1 Searchable in the Basic Index and in the Additional Indexes.
2 Includes SIC description, NAICS description, and Event Name.
3 Searchable using /TX from 1998 forward.
4 Sorts by first entry displayed.
5 Codes are not cascaded; use truncation to search higher levels of codes, e.g., S EC=33?
6 Codes are cascaded and may be searched at any level from 2 to 7 digits, e.g., S PC=20.
7 Advertising Agency will cease indexing as of 15 March 2002, but backfile data will remain online. Agency names will be indexed in the Company Name field (CO=, /CO)
8 Special Features will cease indexing as of 15 March 2002, but backfile data will remain online.
9 Advertising Slogan will cease indexing as of 15 March 2002 but backfile data will remain online.
| SEARCH PREFIX |
DISPLAY CODE |
FIELD NAME |
INDEXING |
SELECT EXAMPLES |
|---|---|---|---|---|
| AA= | AA | Supplier Accession Number | Phrase | S AA=55455292 |
| AC= | AC | Advertising Concept Code | Phrase | S AC=55 |
| AD= | AD | Advertising Concept Name | Phrase | S AD=COMPANY PLANNING? |
| AG= | AG | Advertising Agency Name1,7 | Phrase | S AG=SAATCHI? |
| AT= | AT | Article Type | Phrase | S AT=MEDIA PROFILE |
| AU= | AU | Author | Phrase | S AU=ALLEN, KIMBERLY? |
| None | AZ | DIALOG Accession Number | ||
| CO= | CO | Company Name1 | Phrase | S CO=FRITO-LAY INC? |
| CO= | CO | Company/Advertising Agency Name1 | Phrase | S CO=TAYLOR EGG? |
| DT= | DT | Document Type | Phrase | S DT=TRADE |
| EC= | EC | Event Code4,5 | Phrase | S EC=330 |
| EN= | EN | Event Name1 | Phrase | S EN=PRODUCT INFORMATION |
| GC= | GC | Geographic Code | Phrase | S GC=1USA |
| GN= | GN | Geographic Name1,4 | Phrase | S GN=UNITED STATES |
| IC= | IC | Industry Code | Phrase | S IC=BUSN |
| IN= | IN | Industry Name1 | Phrase | S IN=FOOD BEVERAGES? |
| JN= | JN | Journal Name | Phrase | S JN=FOOD ENGINEERING |
| LA= | LA | Language | Phrase | S LA=ENGLISH |
| NC= | NC | NAICS Code | Phrase | S NC=311615 |
| NM= | NM | Spokesperson Name1 | Phrase | S NM=BANKS, ERNIE? |
| PC= | PC | Product Code4,6 | Phrase | S PC=2017200 |
| PD= | PD | Publication Date | Phrase | S PD=200701? |
| PN= | PN | Product Name1 | Phrase | S PN=PROCESSED EGGS |
| PY= | PY | Publication Year | Phrase | S PY=2008 |
| RT= | RT | Record Type | Phrase | S RT=FULLTEXT |
| SC= | SC | Standard Industrial Classification (SIC) Code | Phrase | S SC=0179 |
| SF= | SF | Special Feature8 | Phrase | S SF=COMPANY |
| SN= | SN | International Standard Serial Number (ISSN) | Phrase | S SN=1522-2292 |
| TN= | TN | Trade Name1 | Phrase | S TN=FRITOS |
| TS= | TS | Ticker Symbol | Phrase | S TS=AAS |
| None | TY | Source Type | ||
| UD= | None | Update | Phrase | S UD=9999 |
| None | WD | Word Count |
| SUFFIX | FIELD NAME | EXAMPLES |
|---|---|---|
| /FULLTEXT | Full-Text Records Only | S S1/FULLTEXT |
| /LONG | Long (Word Count of 1,000 or More) | S S2/LONG |
| /SHORT | Short (Word Count Less Than 1,000) | S S3/SHORT |
| /USA | Records Indexed with Code for United States | S S4/USA |
| /YYYY | Publication Year | S S2/2008 |
| SORTABLE FIELDS | EXAMPLES |
|---|---|
| AA, AG, CN, CO, EC, GN, JN, PC, PD, PY, TI | SORT S13/ALL/CO PRINT S5/5/1-24/PY,D |
| RANK FIELDS | EXAMPLES |
|---|---|
| All phrase- and numeric-indexed fields in the Additional Indexes can be ranked. | RANK EN |
| User-defined formats may be specified using the display codes indicated in the Search Options tables. | TYPE S3/TN,AA/1-5 |
| NO. |
DIALOGWEB FORMAT |
RECORD CONTENT |
|---|---|---|
| 1 | -- | DIALOG Accession Number |
| 2 | -- | Bibliographic Citation and Descriptors |
| 3 | Medium | Bibliographic Citation and Word Count |
| 4 | -- | Title, Source, and Abstract |
| 5 | -- | Full Record except Text |
| 6 | Short | Title, Publication Date, and Word Count |
| 7 | Long | Full Record except Indexing |
| 8 | Free | Title, Publication Date, Word Count, and Indexing |
| 9 | Full | Full Record |
| K | -- | KWIC (Key Word In Context) displays a window of text; may be used alone or with other formats |
| FIELD NAME | EXAMPLES | ||
|---|---|---|---|
| DIALOG Accession Number | TYPE 004444704/3 DISPLAY 0074483/TN,AA PRINT 0301964/9 |
||
Rates For File: ONTAP® Gale Group Marketing & Advertising Reference Service®[281]
Cost per DialUnit: $0.00
Cost per minute: $0.00
Report Elements $0.00
LOB Reports $0.00
SHARE Reports $0.00
CROSSTAB Report Records $0.00
Rank Elements $0.00
Format Types Prints
1 $0.00 $0.00
2 $0.00 $0.00
3 $0.00 $0.00
4 $0.00 $0.00
5 $0.00 $0.00
6 $0.00 $0.00
7 $0.00 $0.00
8 $0.00 $0.00
9 $0.00 $0.00
KWIC95 $0.00 NA
REDIST/COPY Multiplier Table:
Range Multiplier
1-2 1.00
3-25 1.50
26-100 3.00
101-200 4.00
201-500 6.00
501-1000 8.00
1001 or more 10.00
ARCHIVE Multiplier Table:
Range Multiplier
1-25 1.50
26-200 3.00
201-500 6.00
501-1000 8.00
1001 or more 10.00
Rates For File: Gale Group Marketing & Advertising Reference Service®[570]
Cost per DialUnit: $6.93
Cost per minute: $1.98
Rank Elements $0.00
ALERT (default) $15.75
ALERT (Monthly) * $28.00
ALERT (Biweekly/twice a month) * $21.00
ALERT (Weekly) $15.75
ALERT (Daily) * $4.50
ALERT (Calendar weekly) * $15.75
ALERT (Intraday) * $4.50
* = custom scheduled Alerts only
ALERT Number of included prints 0
Format Types Prints
1 $0.00 $0.00
2 $2.00 $2.00
3 $2.00 $2.00
4 $5.00 $5.00
5 $5.00 $5.00
6 $0.00 $0.00
7 $5.00 $5.00
8 $0.00 $0.00
9 $5.00 $5.00
KWIC95 $0.40 NA
KWIC96 $0.40 NA
REDIST/COPY Multiplier Table:
Range Multiplier
1-2 1.00
3-25 1.50
26-100 3.00
101-200 4.00
201-500 6.00
501-1000 8.00
1001 or more 10.00
ARCHIVE Multiplier Table:
Range Multiplier
1-25 1.50
26-200 3.00
201-500 6.00
501-1000 8.00
1001 or more 10.00
