ACNIELSEN MARKET STATISTICS/CANADA [503]

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	503
ACNielsen Market Statistics/Canada

Last Loaded on Web: Tuesday, July 01, 2008

Last Update To Bluesheet: January 31, 2006

Bluesheet Contents PDF version

File Description	Dialog File Data	Special Features	Basic Index	Rank
Subject Coverage	Database Content	Contact	Additional Indexes	Predefined Format Options
Tips	Document Types Indexed	Terms and Conditions	Limit	Rates
Print Counterparts	Geographic Coverage	Sample Record	Sort

File Description [top]

ACNielsen Market Statistics/Canada provides statistical data on consumer product sales gathered throughout Canada. Data is gathered from supermarkets and other grocery retail outlets. Electronic scanners are used at the point of sale to gather this data. This data will help market analysts and product managers to manage their business plans, plan promotions, and track sales.

This file includes a Canada-wide view on an annual basis by product, company, and brand for a selection of categories. Sales data for the two years preceding the date of the data is presented in each record. Additional details, channel reports, weekly data, regional data and customized views of the information are available by contacting Jim Ransom at 905-475-1131 x 2313.

Tips [top]

USE FILE 503

to gather data on point of sale consumer product purchases.

USE FS=

to restrict the search to PRODUCT, COMPANY, or BRAND records.

USE /CO OR CO=

to search for product information on certain companies.

USE PREFORMATTED REPORTS

to receive data from many records in tabular format.

Predefined reports include:

PRODUCTSALES PRODUCTSHARE COMPANYPRODUCT COMPANYSHARE TOPCOMPANY BRANDSHARE TOPBRAND

Subject Coverage [top]

Many grocery categories are covered, including:

Household Cleaning Products
Paper Products
Wrapping Aids
Pet Food
Snack Items
Frozen Food
Packaged Meat
Dry Grocery Products
Canned and Bottled Grocery Products
Dessert Mixes and Baking Products
Dairy Case ProductsPaper Products
Condiments and Sauces

In addition, six other health and beauty aids categories are monitored, including: Confectionery Products

Hygiene Products

Grooming Aids & Skin Care

Infant Care Products

OTC Patent Medicines

Medical Products

Miscellaneous

Print Counterparts [top]

None

Dialog File Data [top]

Dates Covered:	1997 data
File Size:	3,124 records
Update Frequency:	Closed

Database Content [top]

Numeric Data

Document Types Indexed [top]

Statistics

Geographic Coverage [top]

International

Geographic Restrictions [top]

None

Special Features [top]

ERA Available
KWIC and HILIGHT Available
Classroom Instruction Program PreFormatted REPORTs Available

Contact [top]

ACNielsen Market Statistics Canada is provided by A.C. Nielsen. Questions concerning file content should be directed to:

ACNielsen
Jim Ransom
160 McNabb Street
Markham, Ontario L3R 4B8
Canada

Telephone:	905-475-1131 x2807
Fax:	905-475-8357

Terms and Conditions [top]

ACNielsen obtains information for inclusion in the Licensed Information from sources and methods which ACNielsen believes to be reliable, but ACNielsen does not guarantee the accuracy and/or completeness of the Licensed Information or any data included therein. ACNielsen makes no express or implied warranties of merchantability or fitness for a particular purpose or use with respect to the Licensed Information or the data contained therein. Dialog agrees, and shall cause its Subscribers to agree, that in no event will ACNielsen be liable for the results of Dialog's or any third party's use of the Licensed Information, for its or their inability or failure to conduct its or their business, or for indirect, special, or consequential damages. The foregoing limitation of liability and exclusion of certain damages shall apply regardless of the success or effectiveness of other remedies.

All data obtained from the database shall remain the property of ACNielsen. ACNielsen owns all data. Customer holds limited, non exclusive license to use ACNielsen data internally. Customer may disclose limited excerpts of ACNielsen data to whom it markets its products, but may not incorporate any ACNielsen data in its products or services without prior written consent of ACNielsen. No ACNielsen information may be placed on any data retrieval system that may be accessed outside Customer's immediate organization. No ACNielsen information may be released to the mass media in any form. No ACNielsen information may be used in any legal proceeding, except in the case of a court order, and then only after Customer having acted to preserve ACNielsen's right to seek protection. Any use or disclosure of ACNielsen information other than as specified in this license is prohibited without ACNielsen's prior written consent.

Dialog Standard Terms & Conditions apply.

SAMPLE PRODUCT RECORD [top]


	`DIALOG(R)File 503:Nielsen Mkt Statistics/Canada`
	`(c) 1997 A.C. Nielsen Co. All rts. reserv.`

	`00040819`
FS=	`File Segment: PRODUCT`

/GR, GR=	`Product Group: DESSERT MIXES`
/PN, PN=	`Product Name: VANILLA EXTRACTS`
	`Canadian $ in (000)s`
	`Current Year's Sales: 8,531`
	`Prior Year's Sales: 8,232`

SP=	`Share Percentage: 2.7%`
CH=	`Share Change: 0.0%`

	`Data Based on Two Years Ending December 7, 1996`

SAMPLE COMPANY RECORD

	`DIALOG(R)File 503:Nielsen Mkt Statistics/Canada`
	`(c) 1997 A.C. Nielsen Co. All rts. reserv.`

	`00040856`
FS=	`File Segment: COMPANY`

/GR, GR=	`Product Group: DESSERT MIXES`
/PN, PN=	`Product Name: VANILLA EXTRACTS`
/CO, CO=	`Company: W H SCHWARTZ`

SP=	`Share Percentage: 2.4%`
CH=	`Share Change: -3.3%`

	`Data Based on Two Years Ending December 7, 1996`

SAMPLE BRAND RECORD [top]


	`DIALOG(R)File 503:Nielsen Mkt Statistics/Canada`
	`(c) 1997 A.C. Nielsen Co. All rts. reserv.`

	`00040858`
FS=	`File Segment: BRAND`

/GR, GR=	`Product Group: DESSERT MIXES`
/PN, PN=	`Product Name: VANILLA EXTRACTS`
/TN, TN=	`Brand: MAYFLOWER`
/CO, CO=	`Company: W H SCHWARTZ`

SP=	`Share Percentage: 1.7%`
CH=	`Share Change: 0.1%`

	`Data Based on Two Years Ending December 7, 1996`

PREFORMATTED REPORTS

	`There are several types of preformatted`
	`reports available in File`
	`503--`
	`Product reports, including: PRODUCTSALES and PRODUCTSHARE`
	`Company reports, including: COMPANYPRODUCT, COMPANYSHARE, and`
	`TOPCOMPANY`
	`Brand reports, including: BRANDSHARE and TOPBRAND`
	`For a preformatted report, create a set of records following the`
	`examples below, then enter REPORT S1/TOPBRAND`
	`REPORT REQUIRED SELECT REPORT CONTENTS`
	`TYPE SELECT EXAMPLE`
	`STATEMENT(S)`
	`Product Create a S GR=FROZEN Product Group and Name`
	`Sales set using FOODS Total Sales, Previous Year`
	`Product Sales, % Share of Market in the`
	`Group Name Product Group, and %`
	`Change from Previous Year`
	`Product Create a S GR=FROZEN Product Group, Product Name`
	`Share set using FOODS %Share of Market in Product`
	`Product Group, and % Change from`
	`Group Name Previous Year`
	`Company Create a S CO=TELCO Company, Product Group,`
	`Product set using FOODS Product Name, %`
	`Company Market Share, and % Change`
	`Name from Previous Year`
	`Company Create a S GR=FROZEN Product Group, Product Name,`
	`Share set using FOODS Company, %Market Share in`
	`Company S PN=FROZEN Product,% Change from`
	`Name, FRUIT Previous Year`
	`Product`
	`Group or`
	`Product`
	`Name`
	`Top Create a S PN=FROZEN Product Group, Product Name`
	`Company set using FRUIT Top 10 companies within`
	`Product S GR=FROZEN Product Name and % Market`
	`Name or FOODS Share within the Product`
	`Product`
	`Group`
	`Brand Create a S GR=FROZEN Product Group, Product Name,`
	`Share set using FOODS Brands, Company Names, %`
	`Product S PN=FROZEN Market Share of Product, and`
	`Group Name FRUIT % Change from Previous Year`
	`or Product`
	`Name`
	`Top Create a S GR=FROZEN Product Group, Product Name,`
	`Brand set using FOODS Top 10 brands within each`
	`Product S PN=FROZEN Product Name, Company Name`
	`Group Name FRUIT and % Market Share within`
	`or Product the Product`
	`Name`
	`SAMPLE PREFORMATTED REPORT`

	`?SELECT GR=FROZEN FOODS`
	`S2 223 GR=FROZEN FOODS`
	`?REPORT S2/PRODUCTSALES`
	`262 S2`
	`291 FS=PRODUCT`
	`S3 15 S2 AND FS=PRODUCT`
	`S4 15 Sort S3 / ALL /GR,SL,D,PN`
	`Enter number of rows to display in each Product Group`
	`or 9999 for all rows available.`
	`?9999`

	`Align paper; press ENTER`
	`?`
	`NIELSEN MKT STATISTICS/CANADA 12/96`
	`(c) 1997 All rts. reserv.`
	`PRODUCT SALES REPORT`
	`Canadian $ in (000s)`
	`Product Group: FROZEN FOODS`

	`PRODUCT NAME TOTAL SALES PRIOR SALES SHARE CHANGE`
	`------------------------- ----------- ----------- ------ ------`
	`FROZEN DINNERS & ENTREES 532,778 461,611 26.1% 1.8%`
	`ICE CREAM AND RELATED PROD 334,064 321,104 14.4% -0.6%`
	`FROZEN FRUIT BEVERAGES INCL 310,171 287,419 15.2% -0.1%`
	`FROZEN SEAFOOD 200,401 187,912 9.8% -0.1%`
	`(...)`
	`FISH & CHIPS 7,998 9,467 0.4% -0.1%`
	`------------------------- ----------- ----------- ------ -------`
	`2,038,122 1,895,430`

BASIC INDEX [top]

SEARCH SUFFIX	DISPLAY CODE	REPORT (FIELD LENGTH)	FIELD NAME	INDEXING	SELECT EXAMPLES
None	None	None	All Basic Index Fields	Word	S VANILLA(W)EXTRACTS
None	None	None	Basic Document	Word
/CO	CO	CO (32)	Company Name¹	Word	S W(W)H(W)SCHWARTZ/CO
/DE	None	None	Descriptor^2,3	Word	S VANILLA(W)EXTRACTS/DE
/GR	GR	GR (32)	Product Group Name^1,3	Word	S DESSERT(W)MIXES/GR
/PN	PN	PN (32)	Product Name³	Word	S VANILLA(W)EXTRACTS/PN
/TN	TN	TN (32)	Brand Name³	Word	S MAYFLOWER/TN

¹Searchable in the Basic Index and in the Additional Indexes.

²Includes Product Names, Brand Names, and Product Group names.

³Also searchable using /DE.

ADDITIONAL INDEXES [top]

SEARCH PREFIX	DISPLAY CODE	REPORT (FIELD LENGTH)	FIELD NAME	INDEXING	SELECT EXAMPLES
None	AN	None	DIALOG Accession Number
CH=	CH	CH (14)	Share Change Percent⁴	Numeric	S CH=-3.3%
CO=	CO	CO (32)	Company Name	Phrase	S CO=W H SCHWARTZ
FS=	FS	None	Subfile/Record Type⁵	Phrase	S FS=BRAND
GR=	GR	GR (32)	Product Group Name³	Phrase	S GR=DESSERT MIXES?
LA=	LA	None	Language	Phrase	S LA=ENGLISH
None	PD	None	Publication Date
PN=	PN	PN (32)	Product Name³	Phrase	S PN=VANILLA EXTRACTS
None	PY	None	Publication Year⁶
SL=	SL	SL (14)	Sales (Canadian in 000s)	Numeric	S SL=600K:800K
SP=	SP	SP (14)	Share Percent⁴	Numeric	S SP=.03
TN=	TN	TN (32)	Brand Name³	Phrase	S TN=MAYFLOWER
UD=	None	None	Update	Phrase	S UD=9999

⁴Percentages may be searched with or without the decimal; for example, 25.9% can be searched CH=0.259 or CH=25.9%.

⁵Record types include: FS=PRODUCT, FS=COMPANY, and FS=BRAND.

⁶Dates on data represent the year and date for the current year end, and are the same for all records.

LIMIT [top]

SUFFIX	FIELD NAME	EXAMPLES
/YYYY	Publication Year	S S2/1996

SORT [top]

SORTABLE FIELDS	EXAMPLES
CH, CO, FS, GR, PN, SL, SP, TN	SORT S2/ALL/PN PRINT S2/9/ALL/SL

RANK [top]

RANK FIELDS	EXAMPLES
All phrase- and numeric-indexed fields in the Additional Indexes can be ranked.	RANK AU S2

USER-DEFINED FORMAT OPTIONS [top]


User-defined formats may be specified using the display codes indicated in the Search Options tables.	TYPE S3/CO,SL/ALL

PREDEFINED FORMAT OPTIONS [top]

NO.	DIALOGWEB FORMAT	RECORD CONTENT
1	--	DIALOG Accession Number
2	--	All applicable Names (Company Name, Product Name, Brand Name) (no sales data)
3	Medium	All applicable Names (no sales data)
4	--	All applicable Names, Share Percentage, and Share Change
5	Long	All applicable Names, Share Percentage, and Share Change
6	Free	Product Name, Brand Name
7	--	Full Record, including sales (for Product records)
8	Short	Product Name, Brand Name
9	Full	Full Record, including sales (for Product records)
K	--	KWIC (Key Word In Context) displays a window of text; may be used alone or with other formats

DIRECT RECORD ACCESS [top]

FIELD NAME	EXAMPLES
DIALOG Accession Number	TYPE 00113458/9 DISPLAY 00002668/5 PRINT 00002356/3

Rates [top]

Rates For File: ACNielsen Market Statistics/Canada[503]
Cost per DialUnit:                 $3.04
Cost per minute:                   $1.46
Report Elements                    $0.40
Rank Elements                      $0.00

Format    Types   Prints
     1    $0.00    $0.00
     2    $1.64    $1.64
     3    $1.64    $1.64
     4    $2.80    $2.80
     5    $2.85    $2.85
     6    $0.00    $0.00
     7    $4.22    $4.22
     8    $0.00    $0.00
     9    $4.22    $4.22
KWIC95    $0.00       NA
KWIC96    $0.00       NA

REDIST/COPY Multiplier Table:

      Range      Multiplier
        1-2       1.00
       3-25       1.50
     26-100       3.00
    101-200       4.00
    201-500       6.00
   501-1000       8.00
 1001 or more    10.00

ARCHIVE Multiplier Table:

      Range      Multiplier
       1-25       1.50
     26-200       3.00
    201-500       6.00
   501-1000       8.00
 1001 or more    10.00

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