Management and Marketing Abstracts [249]

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	249
Management and Marketing Abstracts

Last Loaded on Web: Thursday, May 01, 2008

Last Update To Bluesheet: June 28, 2007

Bluesheet Contents PDF version

File Description	Dialog File Data	Special Features	Sample Record	Sort
Subject Coverage	Related Search Aids	DIALINDEX/OneSearch Categories	Basic Index	Rank
Sources	Document Types Indexed	Contact	Additional Indexes	Predefined Format Options
Tips	Geographic Coverage	Terms and Conditions	Limit	Rates

File Description [top]

Management and Marketing Abstracts (MMA) provides information on all aspects of management and marketing practice and customer and industrial relations in the single European market and worldwide.

File 249 offers comprehensive coverage of every aspect of management information, case study material, and company profiles, including strong coverage of human resource issues and management and marketing techniques. The database covers a broad range of managerial topics from management development, training, and techniques to marketing and customer relations.

Selection of material for abstracting is made on the basis of in-depth coverage of lasting value, specifically excluding news ephemera to concentrate on articles demonstrating insight and understanding of the issues.

Coverage leans heavily toward U.K. and European management information, with a positive non-U.S. bias. The database is derived 78% from U.K. sources and European sources, 20% from the U.S., and 2% from Japan.

Tips [top]

USE FILE 249

to find English-language abstracts of articles focusing on all aspects of management and marketing.

SELECT JN=

to restrict your search to a specific journal title. EXPAND JN= for a complete list of journal names indexed in the file.

USE CO=

to retrieve articles that focus on a particular company.

Subject Coverage [top]

General management
Management techniques
Financial management
Resource and environmental management
Production management
Information technology
Management of change
International management
Organisation and administration
Human resource management
Industrial relations
Communications
Human resource development
Research and development
Marketing
Advertising and promotion
Sales management
Logistics
Customer relationship management
Public relations
Forecasting
Corporate and strategic planning
Human resource planning

Economics

Sources [top]

Relevant items from 200 journals, newspapers, books, and reports from the U.K., the U.S., and Europe are abstracted for the Marketing and Management database. Publications in most European languages are covered; all abstracts are in English. File 249 is the online equivalent of the monthly abstract journal Management and Marketing Abstracts.

Dialog File Data [top]

Dates Covered:	1976 to April 2007
File Size:	126,955 records as of April 2007
Update Frequency:	Closed

Related Search Aids [top]

A list of Section Codes and Section Headings for File 249 can be found at:
http://support.dialog.com/searchaids/dialog/pdf/f249_codes.pdf

Document Types Indexed [top]

Conferences, Symposia, Meetings
Journal Articles
Newsletters
Books

Geographic Coverage [top]

International

Geographic Restrictions [top]

None

Special Features [top]

ERA Available
Graduate Education Program
KWIC and HILIGHT Available
DIALOG Alert Available
Remove Duplicates (RD, ID) Available
CURRENT Feature Available

DialIndex/OneSearch Categories [top]

ACRONYM	CATEGORY NAME
BRANDNMS	Brand Names
BUSECON	Business Economics
MANAGE	Management
MANEWS	Mergers and Acquisitions News
MANUFBUS	Manufacturing Industry News
MERGEACQ	Mergers and Acquisitions
SAFETY	Safety

Contact [top]

MMA is produced by PIRA International. Questions concerning file content should be directed to:

PIRA International
Publishing Information Services
Randalls Road
Leatherhead, Surrey KT22 7RU
England

Telephone:	+44 (0) 1372 80 2050
Fax:	+44 (0) 1372 80 2239
E-Mail:	infocentre@pira.co.uk

Terms and Conditions [top]

No part of the MMA database may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, electrostatic, magnetic tape, mechanical, photocopying, recording, or otherwise without permission in writing from Pira International.

Dialog Standard Terms & Conditions apply.

SAMPLE RECORD [top]

	`DIALOG(R)File 249:Mgt. & Mkt. Abs.`
	`(C) 2001 PIRA. All rts. reserv.`

AA=	`00197965 Pira Acc. Num.: A30035279`
/TI	`Title:Technology strategy of Toshiba Corporation:`
	`a knowledge evolution perspective`
AU=	`Authors: Bowonder B`
JN=, SO=	`Source: Int. J. Technol. Manage. vol. 19, no. 7-8, 2000, pp 864-882`
SN=	`ISSN: 0267-5730`
PY=	`Publication Year: 2000`
DT=	`Document Type: Journal Article`
RT=	`Record Type: ABSTRACT`
LA=	`Language: English`
FS=	`Pira File Segments: Marketing and Management Abstracts (MK)`
JA=	`Journal Announcement: 0012`
/AB	`Abstract: An analysis of the knowledge management system used by Toshiba`
	`Corporation in its new product development (NPD) processes is presented.`
	`Toshiba has been a knowledge driven company since its inception with a long`
	`list of innovative patents. A knowledge evolution perspective used to`
	`assess the reasons behind Toshiba's success. A knowledge hierarchy is`
	`presented which takes knowledge as its fundamental unit, evolving through`
	`organisational capabilities into core competencies. Knowledge can be`
	`leveraged by sharing, swapping or cascading depending on the competitive`
	`context. Cases in the development of high density charge coupling devices`
	`(CCD) and LCD displays and DVD disks are cited. (11 fig, 5 tab, 22 ref)`

/CO, CO=	`Company Names: Toshiba; Time-Warner; NEC; Fujitsu; Hitachi; Canon`
GN=	`Geographic Name: Asia; India`
GC=	`Geographic Codes: AS; ASIND`
/DE	`Descriptors: KNOWLEDGE MANAGEMENT; PRODUCT DEVELOPMENT; RESEARCH AND`
	`DEVELOPMENT; TECHNOLOGY MANAGEMENT`
/SH,SH=,SC=	`Section Headings: Research and development (4240)`

BASIC INDEX [top]

SEARCH SUFFIX	DISPLAY CODE	FIELD NAME	INDEXING	SELECT EXAMPLES
None	None	All Basic Index Fields	Word	S KNOWLEDGE(W)MANAGEMENT
/AB	AB	Abstract	Word	S KNOWLEDGE(W)MANAGEMENT/AB
/CO	CO	Company Name¹	Word	S TOSHIBA/CO
/DE	DE	Descriptor¹	Word & Phrase	S TECHNOLOGY(W)MANAGEMENT/DE S TECHNOLOGY MANAGEMENT/DE
/SH	SH	Section Heading¹	Phrase	S RESEARCH AND DEVELOPMENT/SH
/TI	TI	Title	Word	S TECHNOLOGY(W)STRATEGY/TI
/TN	TN	Brand Name¹	Word	S SUPER(W)SMART(W)CARD/TN

¹Searchable in the Basic Index and in the Additional Indexes.

ADDITIONAL INDEXES [top]

SEARCH PREFIX	DISPLAY CODE	FIELD NAME	INDEXING	SELECT EXAMPLES
AA=	AA	PIRA Accession Number	Phrase	S AA=A30035279
None	AN	DIALOG Accession Number
AU=	AU	Author	Phrase	S AU=BOWONDER B
None	AZ	DIALOG Accession Number
CO=	CO	Company Name¹	Phrase	S CO=TOSHIBA
DT=	DT	Document Type	Phrase	S DT=JOURNAL ARTICLE
FS=	FS	File Segment	Phrase	S FS=MK
GC=	GC	Geographic Code	Phrase	S GC=AS
GN=	GN	Geographic Location	Word & Phrase	S GN=ASIA S GN=EUROPEAN COMMUNITY
JA=	JA	Journal Announcement	Phrase	S JA=0012
JN=	JN	Journal Name	Phrase	S JN=INT. J. TECHNOL. MANAGE.
LA=	LA	Language	Phrase	S LA=ENGLISH
PY=	PY	Publication Year	Phrase	S PY=1999:2000
RT=	RT	Record Type	Phrase	S RT=ABSTRACT
SC=	SC	Section Code	Phrase	S SC=4300
SH=	SH	Section Heading¹	Phrase	SH="RESEARCH AND DEVELOPMENT"
SN=	SN	International Standard Serial Number (ISSN)	Phrase	S SN=0267-5730 S SN=02675730
SO=	SO	Source Information	Word	S SO=TECHNOLOGY
TN=	TN	Brand Name¹	Phrase	S TN=SUPER SMART CARD
UD=	None	Update	Phrase	S UD=9999
UP=	None	PIRA Update Code	Phrase	S UP=0020

LIMIT [top]

SUFFIX	FIELD NAME	EXAMPLES
Sets and terms may be limited by Basic Index suffixes, i.e., /AB, /CO, /DE, /DF, /SH, /TI, TN (e.g., S S5/TI), as well as by the following features:
/ENG	English Language	S S1/ENG
/NONENG	Non-English Language	S S4/NONENG
/YYYY	Publication Year	S S2/1998:2000

SORT [top]

SORTABLE FIELDS	EXAMPLES
AU, JN, PY, TI	SORT S13/ALL/AU/PY PRINT S5/5/1-24/PY,D

RANK [top]

RANK FIELDS	EXAMPLES
All phrase- and numeric-indexed fields in the Additional Indexes can be ranked.	RANK DE RANK AU S4

USER-DEFINED FORMAT OPTIONS [top]


Display codes listed in the Search Options tables can be used to customize output.	TYPE S3/AU,TI/1-5

PREDEFINED FORMAT OPTIONS [top]

NO.	DIALOGWEB FORMAT	RECORD CONTENT
1	--	DIALOG Accession Number
2	--	Full Record except Abstract
3	Medium	Bibliographic Citation
4	--	Full Record with Tagged Fields
5	--	Full Record
6	Free	Title and Publication Year
7	Long	Bibliographic Citation and Abstract
8	Short	Title, Indexing, and Publication Year
9	Full	Full Record
K	--	KWIC (Key Word In Context) displays a window of text; may be used alone or with other formats

DIRECT RECORD ACCESS [top]

FIELD NAME	EXAMPLES
If the accession number of a specific record is known, it can be used to display the record directly.	TYPE 00308418/5 DISPLAY 00302575/TI,SO PRINT 00204687/5

Rates [top]

Rates For File: Management and Marketing Abstracts[249]
Cost per DialUnit:                 $5.74
Cost per minute:                   $1.27
ALERT (default)                    $2.30
ALERT (Monthly)                    $6.85
ALERT (Biweekly/twice a month) *   $4.28
ALERT (Weekly)                     $2.30
ALERT (Daily)                  *   $2.30
ALERT (Calendar weekly)        *   $2.30
ALERT (Intraday)               *   $2.30
* = custom scheduled Alerts only
ALERT Number of included prints        0

Format    Types   Prints
     1    $0.00    $0.00
     2    $2.51    $2.51
     3    $2.51    $2.51
     4    $2.51    $2.51
     5    $2.51    $2.51
     6    $0.00    $0.00
     7    $2.51    $2.51
     8    $0.00    $0.00
     9    $2.51    $2.51
KWIC95    $0.00       NA
KWIC96    $0.00       NA

REDIST/COPY Multiplier Table:

      Range      Multiplier
        1-2       1.00
       3-25       1.50
     26-100       3.00
    101-200       4.00
    201-500       6.00
   501-1000       8.00
 1001 or more    10.00

ARCHIVE Multiplier Table:

      Range      Multiplier
       1-25       1.50
     26-200       3.00
    201-500       6.00
   501-1000       8.00
 1001 or more    10.00

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