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File Description [top]

Advertiser & Agency Red Books^TM: Agencies, produced by National Register Publishing, a division of Reed Elsevier Inc., contains business profiles, corporate linkage, and account information for the world's top advertising agencies and their branches, with listings of names and titles for 60,000 industry executives.

Agency profiles include company name and address, telephone and fax, number of employees and year founded business description, association memberships, area of specialization (e.g., entertainment, financial services), annual billings, advertising accounts by company name and trade name. Additional details include the year an account was awarded, gross billings by type of advertising medium (e.g., television, newspapers, radio), and e-mail addresses for key personnel.

Information is obtained from questionnaires completed by the companies, supplemented by company press releases and telephone research conducted by National Register Publishing.

Tips [top]

Subject Coverage [top]

Advertiser & Agency Red Books: Agencies is the online equivalent of the highly regarded National National Register Publishing publications Standard Directory of Advertising Agencies and Standard Directory of International Advertising Agencies, and includes:

Information on many of the companies listed as advertising accounts in this database may be found in the companion file Advertiser & Agency Red Books: Advertisers (File 177).

Print Counterparts [top]

• Standard Directory of Advertising Agencies
• Standard Directory of International Advertising Agencies

Dialog File Data [top]

Database Content [top]

• Directories

Document Types Indexed [top]

• Directories

Geographic Coverage [top]

• International

Geographic Restrictions [top]

• None

Special Features [top]

• ERA Available
• Graduate Education Program
• Remove Duplicates (RD, ID) Available
• REPORT Available
• PreFormatted REPORTs Available

Contact [top]

Advertiser & Agency Red Books.

Terms and Conditions [top]

For Dialog's Redistribution and Archive Policy, enter HELP ERA online. The following terms and conditions also apply.

Copyright Reed Reference Publishing, a division of Reed Elsevier Inc. 1996. All rights reserved. Limited reproduction of output is permitted for distribution within the user's internal operation, contingent upon payment of multiplier fee. Licensor makes no representations or warranties, express or implied, including warranties of merchantability or fitness for a particular purpose. REED REFERENCE PUBLISHING SHALL HAVE NO LIABILITY FOR LOST PROFITS OR CONSEQUENTIAL DAMAGES RELATED TO THE USE OF (DATABASE) WHETHER SUCH DAMAGES ARE FORESEEABLE OR WHETHER SUCH DAMAGES ARE DEEMED TO RESULT FROM THE FAILURE OR INADEQUACY OF ANY EXCLUSION OR OTHER REMEDY. This database has been supplied under license by Reed Reference Publishing, a division of Reed Elsevier Inc. ("RRP"), and copyright and other proprietary rights are owned by, or licensed exclusively through, RRP. Trademarks are used by RRP under license from Reed Elsevier Properties Inc. or Reed Publishing(Nederland) BV. The Subscriber or subscriber to this database ("Subscriber") acknowledges that the database is the product of RRP's extensive gathering and coordination of information, selection therefrom of information considered by RRP to be relevant and useful, and original arrangement of selected information. Duplication, copying, storing, or down-loading in print or electronic format is not permitted without prior written authorization from RRP, except for reproduction of the results of discrete searches of the database which amount to only limited quantities of reasonable portions for use by the Subscriber and for use within the Subscriber's organization upon payment of a multiplier fee through the ERA Service for Dialog or through payment of a transactional fee to the Copyright Clearance Center. The permission hereby granted for limited copying is conditioned on including on all copies the attribution of RRP as the source of information, and a suitable notice of copyright. Under no circumstances may copies, in any media, be made for resale or redistribution. Subscriber acknowledges that the rate of user fees paid for access to the database, and the limitations of liability set out below, are based in part on the expectation that the Subscriber will bear the risk of any loss which might be incurred due to the use or reliance by the Subscriber or Subscriber's customers on information contained in the database.

SAMPLE RECORD [top]

BASIC INDEX [top]

¹ Searchable in the Basic Index and in the Additional Indexes.

ADDITIONAL INDEXES [top]

² REPORT is available only with U.S. zip codes.

³ Not all File 177 and 178 source records contain dollar or percentage amounts in all media fields (MB, MD, ME, MG, MM, MN, MO, MP, MR, MT, MV, MW, MY, MZ). For such records, DIALOG has used reasonable efforts to calculate dollar amounts or percentages based on data from the source records.

LIMIT [top]

SORT [top]

RANK [top]

MAP [top]

REPORT OPTIONS [top]

USER-DEFINED FORMAT OPTIONS [top]

PREDEFINED FORMAT OPTIONS [top]

DIRECT RECORD ACCESS [top]

Rates [top]

Rates For File: Advertiser and Agency Red Books™       : Agencies[178]
Cost per DialUnit:                 $3.64
Cost per minute:                   $1.35
Report Elements                    $0.10
Rank Elements                      $0.00

Format    Types   Prints
     1    $0.00    $0.00
     2    $1.94    $1.94
     3    $2.32    $2.32
     4    $2.65    $2.65
     5    $3.29    $3.29
     6    $0.11    $0.11
     7    $3.89    $3.89
     8    $0.11    $0.11
     9    $3.89    $3.89
    10    $0.70    $0.70
    19    $4.59    $4.59
    20    $0.92    $0.92
    23    $2.65    $2.65
KWIC95    $0.00       NA
REDIST/COPY Multiplier Table:

      Range      Multiplier
        1-2       1.00
       3-25       1.50
     26-100       3.00
    101-200       4.00
    201-500       6.00
   501-1000       8.00
 1001 or more    10.00

ARCHIVE Multiplier Table:

      Range      Multiplier
       1-25       1.50
     26-200       3.00
    201-500       6.00
   501-1000       8.00
 1001 or more    10.00
------------

Note: Preformatted Reports in File 178
are charged by row as follows:
Billing reports         $.40/row
Media reports           $.50/row