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122
Harvard Business Review

Last Loaded on Web: Wednesday, July 01, 2009

Last Update To Bluesheet: April 2, 2009

Bluesheet Contents     PDF version

File Description Dialog File Data Special Features Sample Record Sort
Subject Coverage Database Content DIALINDEX/OneSearch Categories Basic Index Rank
Tips Document Types Indexed Contact Additional Indexes Predefined Format Options
Print Counterparts Geographic Coverage Terms and Conditions Limit Rates


File Description [top]

The Harvard Business Review database, File 122, contains the complete text of the Harvard Business Review from 1976 to July, 2007. Although File 122 does not receive updates, the Harvard Business Review continues to update in Dialog NewsRoom files 989-992 from July, 2007 to present. File 122 also contains citations and abstracts to Harvard Business Review articles from 1971 to 1975, plus 700 classic earlier articles. The Harvard Business Review covers the complete range of strategic management subjects of interest to managers and researchers, including accounting, automation, business ethics, industry analysis, strategic planning, and trade.



Tips [top]

USE /TI,DE

to get highly precise retrieval of HBR records on particular subjects.

USE AU=

to find articles written by specific authors.

     SELECT AU=MCKENNA, REGIS?

USE /NM OR NM=

to find articles written about certain individuals.

     SELECT NM=MURDOCH, RUPERT



Subject Coverage [top]

The Harvard Business Review database covers the complete range of strategic management subjects. Representative coverage includes:

  • Accounting
  • Advertising
  • Business Ethics
  • Computers
  • Consultants
  • Decision Making
  • Executive Development
  • Finance
  • Health Care
  • Industry Analysis
  • Information Systems
  • International Trade
  • Marketing
  • Organizational Behavior
  • Personnel Relations
  • Production and Services
  • Sales Management
  • Strategic Planning
  • Supervision
  • Time Management


Print Counterparts [top]

  • Harvard Business Review


Dialog File Data [top]

Dates Covered: 1971 to July 2007, plus selected earlier articles (Complete text from 1976 to July 2007)
File Size: 4554 records as of January 2006
Update Frequency: Closed : Updates in NewsRoom


Database Content [top]

  • Complete Text Records


Document Types Indexed [top]

  • Journal Articles


Geographic Coverage [top]

  • US Only


Geographic Restrictions [top]

  • None


Special Features [top]


DialIndex/OneSearch Categories [top]

ACRONYM CATEGORY NAME
ECON Economics
EXECNEWS Executive News
MAGSALL Journals and Magazines
MAGTEXT Full-Text Journals and Magazines
MANAGE Management


Contact [top]

Harvard Business Review is published by Harvard Business School Publishing. Questions concerning file content should be directed to:

Harvard Business School Publishing
60 Harvard Way
Boston, MA 02163

Telephone: 617-783-7600
Telex: 12-7063
Fax: 617-783-7666


Terms and Conditions [top]

Copyright by the President and Fellows of Harvard College. All rights reserved.


Dialog Standard Terms & Conditions apply.


SAMPLE RECORD [top]

    DIALOG(R)File 122:HARVARD BUSINESS REVIEW 
     (c) 1996 Harv. Bus. Sch. All rts. reserv. 
     
     AN 130475       CONTROL NUMBER: 954070  (THIS IS THE FULLTEXT) 
  /TI   Real-Time Marketing 
  CS=  McKenna, Regis  -  Regis McKenna, Inc. 
  JN=, PY=  Harvard Business Review    Jul/Aug 1995,   p 87 
  PD=   
  DT=, SN=  DOCUMENT TYPE:  HBR Article  ISSN:  0017-8012  LANGUAGE: 
  LA=        English 
  RT=  RECORD TYPE:  Abstract Fulltext 
  WD=  WORD COUNT:  5549 
  /AB,  ABSTRACT:  It's no secret that managing a brand in today's 
  /XT   chaotic marketplace is a daunting task. Consumers are 
     bombarded with messages from broadcast and narrow-cast 
     television, radio, on-line computer networks, the Internet, 
     faxes, telemarketing, and niche magazines. But by harnessing 
     emerging technologies, companies can start real-time 
     dialogues with their customers and provide interactive 
     services with valuable side effects. 
        Netherlands-based Philips NV, for example, used a research 
  /TX,   TEXT: 
  /XT,       It s no secret that managing a brand in today's 
  /LP   chaotic marketplace is a daunting task. Long-established 
     brands such as IBM and Apple battle for customers against 
     makers of computer clones with uncertain pedigrees. Even 
     hallowed name brands like Tide and Budweiser are not 
     immune from upstart competitors. In fact, in the 1990s, 
     "other" has become the fastest-growing category in 
     the market-share figures of many product groups. 
  /TX        At the same time, consumers have more information 
     about products and more products to choose from than 
     ever before. They have more ways to shop: 
                     . 
                     . 
                     . 
     department. One thing is certain: Marketing will change, 
     and managers must be prepared to change with it. 
     
  /DE   SUBJECTS: *Customer relations; *Loyalty; *Marketing strategies 
  /CO   COMPANY/ORGANIZATION NAMES: IBM; Apple; Philips (Netherlands); 
     Digital; Levi Strauss; Kellogg; Federal Express; National 
     Semiconductor; America Online; Sony; Intel; Reebok; Compaq; 
     AT&T; Sun Microsystems; Silicon 
       Graphics; Andersen Consulting; EDS; Wal-Mart; FDA 
  /DE,   EVENT NAMES/CORPORATE FUNCTION:  Marketing management 
  /EN,   
  EN=   
  /CR   CITED REFERENCES: Do You Want to Keep Your Customers Forever?, 
     Pine, B. Joseph II, Peppers, Don, Rogers, Martha, HBR, 1995/Mar 


BASIC INDEX [top]

SEARCH
SUFFIX		 DISPLAY
CODE		 FIELD NAME
 INDEXING
 SELECT EXAMPLES
None None All Basic Index Fields Word S UPSTART(W)COMPETIT?
/AB AB Abstract Word S MANAGING(2N)BRAND?/AB
/CO CO Company Name1 Word S FEDERAL(W)EXPRESS/CO
/CP CP Caption Word S CASH/CP
/CR CR Cited Reference Word S CUSTOMERS(1W)FOREVER/CR
/DE DE Descriptor2 Word
& Phrase		 S CUSTOMER(W)RELATIONS/DE
S MARKETING STRATEGIES/DE
/EN EN Event Name1 Word S MARKETING(W)MANAGEMENT/EN
/FE FE Feature Name Word S MANAGER(1W)TOOL(W)KIT/FE
/GN GN Geographic Name1 Word S SWITZERLAND/GE
/LP LP Lead Paragraph Word S MARKET(W)SHARE/LP
/NM NM Named Person1 Word S SWANSON(1N)HENRY/NM
/TI TI Title Word S REAL(W)TIME(W)MARKETING/TI
/TX TX Text3 Word S NAME(W)BRAND/TX
/XF None All Basic Index Fields Except Full Text Word S MANAGING(2N)BRAND/XF

1 Searchable in the Basic Index and in the Additional Indexes.

2 Also /DE*, /DF, /DF*.

3 For records from 1976 forward.


ADDITIONAL INDEXES [top]

SEARCH
PREFIX		 DISPLAY
CODE		 FIELD NAME
 INDEXING
 SELECT EXAMPLES
AA= AA Control Number Word
& Phrase		 S AA=954070
None AN DIALOG Accession Number
AU= AU Author Phrase S AU=MCKENNA, REGIS
BN= BN International Standard Book Number (ISBN) Phrase S BN=0-86735-016-4
CO= CO Company Name1 Phrase S CO=PHILIPS (NETHERLAND)
CS= CS Author Affiliation Phrase S CS=REGIS MCKENNA, INC.
DT= DT Document Type Phrase S DT=MANAGER'S TOOL KIT
EN= EN Event Name1 Phrase S EN=MARKETING MANAGEMENT
FE= FE Feature Name Phrase S FE=HBR INTERVIEWS
GN= GN Geographic Name1 Phrase S GN=SWITZERLAND
JN= JN Journal Name Phrase S JN=HARVARD BUSINESS REVIEW
LA= LA Language Phrase S LA=ENGLISH
NM= NM Named Person1 Phrase S NM=MURDOCH, RUPERT
PD= PD Publication Date5 Phrase S PD=19950700
PY= PY Publication Year Phrase S PY=1995
RT= RT Record Type Phrase S RT=FULLTEXT
SN= SN International Standard Serial Number (ISSN) Phrase S SN=0017-8012
None SO Source Information4
UD= None Update Phrase S UD=9999
WD= WD Word Count Phrase S WD>2000

4 Includes Journal Name, Publication Date, and Page.

5 HBR is a bi-monthly publication. Each article is indexed to two months (e.g., 950700 and 950800).


LIMIT [top]

Sets and terms may be limited by Basic Index suffixes, i.e., /AB, /CO, /CP, /CR, /DE, /DE*, /DF, /DF*, /EN, /FE, /GN, /LP, /NM, /TI, /TX (e.g., S S5/DE), as well as by the following features:
SUFFIX FIELD NAME EXAMPLES
/ENG English-Language Articles S S7/TEXT
/FULLTEXT Full-text Articles S S7/FULLTEXT
/LONG Word Count of 1,000 words or more S S3/LONG
/MAJ Major Descriptor S S2/MAJ
/SHORT Word Count of less than 1,000 words S S2/SHORT
/YYYY Publication Year S S10/1991


SORT [top]

SORTABLE FIELDS EXAMPLES
AU, JN, PD, PY, TI SORT S13/ALL/AU,TI
PRINT S5/5/1-24/PY,D


RANK [top]

RANK FIELDS EXAMPLES
All phrase- and numeric-indexed fields in the Additional Indexes can be ranked. Other RANK codes include: DE RANK AU S3


USER-DEFINED FORMAT OPTIONS [top]

User-defined formats may be specified using the display codes indicated in the Search Options tables. TYPE S3/TI,PY/ALL


PREDEFINED FORMAT OPTIONS [top]

NO.
 DIALOGWEB
FORMAT		 RECORD CONTENT
1 -- DIALOG Accession Number
2 -- Full Record except Text and Abstract
3 Medium Bibliographic Citation and Word Count
4 -- Bibliographic Citation and Abstract
5 -- Full Record except Text
6 Short Title, Publication Date, and Word Count
7 Long Bibliographic Citation and Text
8 Free Title, Publication Date, Word Count, and Indexing
9 Full Full Record
K -- KWIC (Key Word In Context) displays a window of text; may be used alone or with other formats


DIRECT RECORD ACCESS [top]

FIELD NAME EXAMPLES
DIALOG Accession Number TYPE 127135/5
DISPLAY 116155/3
PRINT 110085/9


Rates [top]

Rates For File: Harvard Business Review[122]
Cost per DialUnit:                 $5.06
Cost per minute:                   $1.42
Report Elements                    $0.00
LOB Reports                        $0.00
SHARE Reports                      $0.00
CROSSTAB Report Records            $0.00
Rank Elements                      $0.00

Format    Types   Prints
     1    $0.00    $0.00
     2    $1.71    $1.71
     3    $1.71    $1.71
     4    $5.35    $5.35
     5    $5.35    $5.35
     6    $0.00    $0.00
     7    $6.24    $6.24
     8    $0.11    $0.11
     9    $6.24    $6.26
KWIC95    $0.28       NA
KWIC96    $0.28       NA
REDIST/COPY Multiplier Table:

      Range      Multiplier
        1-2       1.00
       3-25       1.50
     26-100       3.00
    101-200       4.00
    201-500       6.00
   501-1000       8.00
 1001 or more    10.00

ARCHIVE Multiplier Table:

      Range      Multiplier
       1-25       1.50
     26-200       3.00
    201-500       6.00
   501-1000       8.00
 1001 or more    10.00
[top]


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